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As a busy Real Estate Agent, your mobile phone is probably one of life’s essentials, as it is for the vast majority of the world’s population today.  Almost everybody has one, and it goes everywhere with them, always within reach.

Around half of all mobile phones in use today, of which there approximately 4 billion, are smart phones with internet capability.  Google, the world’s no.1 search engine, has seen an exponential growth in the number of searches being performed on a mobile device, and it’s predicted that more people will access the internet from their smart phone than from their personal computers by early 2014 at the latest.

These days, mobile phones are far more than just a calling device.  Smart phones are like a pocket PC, always on, always accessible to text, email, Tweet and Chat.  Smart phone users “check in” to the places they visit, they take photos and videos of things they like, and share them with their friends on Facebook and Instagram.  They use their mobile to get directions to where they want to go.  They use it to shop, to browse websites of interest, and to get information quickly, whenever they want it, and wherever they happen to be at the time, whether that’s at home, waiting in line somewhere, commuting to work or eating out.

In other words, the mobile smart phone has become an integral and inseparable part of our daily lives.  In a competitive world the more we know about presenting our service, the more successful we can become.  One great resource is http://marketingbooksbydan.com which features short and to the point books especially written for the small business owner.

 

Why Is A Mobile Website So Important?

We’ve clearly established that the general use of mobile, hand held devices like smart phones, ipads and tablets has grown, and continues to grow, exponentially. We’ve also established that the use of mobile devices to access the internet is very soon set to surpass the use of desktop computers to access the internet.

Businesses who want to take full advantage of this growing trend, and who don’t want to be left behind, must give mobile users access to their website and information in a format that’s friendly to the user’s device.  In other words, they must cater to the smaller screens on mobile devices.

Although most websites can be displayed on a mobile device, traditional websites designed to be accessed via a desktop computer or lap top are not suitable for actually viewing on a mobile device.

The text is far too small to read without the user constantly “expanding”, “pinching” and scrolling around.  The file size of the images is too large to load quickly on a mobile device, if they load at all.  Navigation is slow and difficult so the mobile user cannot find what they want or cannot easily visit more than one page of the site. These problems cause a great deal of frustration for the mobile visitor and leads to an extremely disappointing experience for them, which in turn put the business owner in a very bad light.

Just as internet users expect businesses to have a website, mobile internet users expect businesses to have a mobile friendly website.  Considering that half of all Internet searches for local products and services are performed on a mobile device, if your website does not load properly or makes it difficult for people to find what they are looking for, not only is your reputation on the line, you are also potentially losing hundreds of customers.